Courses

To develop a hypothesis regarding a research question,gathering data, analyse and report

Graphic Design Project I course offers a creative option for alternative evaluations of the application and conceptual features of a subject. Students can use print or web-based tools to create a series of projects; they can produce social media graphics, presentations, websites, posters, infographics and more.

Graphic Design Project II course offers a creative option for alternative evaluations of the application and conceptual features of a subject. Students can use print or web-based tools to create a series of projects; they can produce social media graphics, presentations, websites, posters, infographics and more.

Goals The aim of this lesson is that to analyze the research process (identifying the problem, gathering the data, analyze the data and interpreting the results and to review principal scientific research methods on the basis of science, the history of science and basic concepts. Other aims are to provide the students for finding a required research topic in the context of media-products, hypothesizing, surveying, and gathering data, analyze data, considering/interpreting the data and writing report. The students will also learn how to use libraries, databases and search engines on the internet.

The master’s thesis involves independent research conducted under the supervision of a faculty advisor after completing coursework. Throughout the thesis process, the student engages in literature review, data collection and evaluation, analysis, and presents their findings both in written and oral forms under their advisor’s guidance, adhering to ethical standards.

The master’s thesis involves the student conducting independent research under the supervision of a faculty advisor after completing coursework. During the thesis process, the student performs literature review, data collection, evaluation, and analysis, and presents their findings in both written and oral formats, all in adherence to ethical standards and under the guidance of their advisor.

With project writing; It is aimed to increase the academic knowledge of the student about the research subject and to learn to conduct a study using theoretical and methodological approaches.

The aim of the course is to organize the basics of Photoshop, Illustrator and InDesign from Adobe Creative Suite, which are the basic programs used to create a graphic work, and to and produce art works using these programs.

In Experimental Illustration Studio course, the difference between traditional and digital, experimental illustration, the efficiency of digital, experimental illustration in current design business environment are explained through international examples and presentations. They learn using the recent computer software in terms of creating digital illustrations. They apply drawing, coloring, adding texture and environment digitally. This course is an elective course specifically for graphic design students aim to work in the illustration field.

Written types fot students (letters anatomy-Font-Point Sizes-blocking) and techniques to teach spelling, handwriting, and ensure that the aesthetics of the Latin alphabet with the application on the basis of teaching calligraphic fonts intended to gain skills in this area.wareness and to develop an inquiring and inquisitive personality.

Canlandırma film konusunda temel bilgiler. Geleneksel canlandırma teknikleri ve bilgisayar ortamında kullanılan canlandırma programlarını da kullanarak yapılan uygulamalar. Çağımız grafik sanatlarında dijital teknolojinin gelişmesiyle yeni bir anlatım yolu olarak ortaya çıkan bilgisayarda canlandırma teknikleri. Canlandırmada Görsel etkilemelerin oluşum süreci. Kavram geliştirme. Yaratım-tasarım ve yönetim için tasarımcıya düşen önemli görevler. Yeni teknolojik gelişmelerle ortaya çıkan canlandırma yöntemleri. 2d, 3d animasyon prensipleri ve animasyonda temel modelleme, kaplama, aydınlatma, rendering ve canlandırma ilkeleri. Yayın ve ortam standartlarına göre baskı yöntemlerinin uygulanması.

In the Digital Illustration course, the differences between traditional illustration and digital illustration, the current efficiency of digital production, and sample presentations from international digital illustrations are explained. Digital illustration techniques, hand drawing or tablet sketching and transfer to digital media, coloring, light, size and composition principles in digital illustration, using computer programs (Adobe Programs) for digital illustration are taught. Drawings, painting, adding texture, light and environment are done in the digital environment.

In this course, basic knowledge about letterpress, gravure, serigraphy, off-set press technologies will be given the history of publishing, paper and ink papers used in publishing, publishing processes will be emphasized.

Preparing new visual symbols with contemporary design understanding with research studies. Acquiring basic information about the design of signs, pictograms, symbols, emblems and logos informing and guiding the society with new forms and reinforcing them with practices. Historical development of semiotic criticism, its branches and examination of major semiology terminology

Fundamental principles of book design. Typographic approach and readability criteria. Page layout and page patterns. Binding methods. Book production technology.

The expansion of the cooperate identity and its historical developments. The aims and reasons that form the identity. The visual equipments of the cooperate identity and its developing structure related to design. Its psychological effects socially and individually, the attraction power it provides. The design logic, its rules and practise in graphical analysis that forms the identity. The expansion of sanction in a systematic feature the effects of being inside the organization and being out of it. It's studied with projects that contain authentic development and contemporary techniques.

The aim of the course is to understand the place of the advertising graphic phenomenon in the field of promotion and advertising and to present works in this direction.

Packaging design and color psychology relations, box form design, paper types, weight, cutting and folding possibilities and limitations, cutting and folding techniques, sectoral factors, preferences and existing limitations on the basis of subject and industry, box production, box forms are examined.

In this course, the aim is for the student to develop original language and new expression possibilities within the framework of the determined concept within the discipline of broadcast graphic design.

Portfolio portal design application is carried out. The concept of blogs is examined and students present appropriate design solutions. New media design interface applications suitable for mobile devices such as tablets and smart phones covering new communication environments are carried out, and efforts are made to bring appropriate solutions to the user. Online games and the game culture shaped around them are examined and game interface designs are developed. Opportunities and innovations created by social networking networks, which enable one-way information sharing to two-sided and simultaneous information sharing, are examined for the designer, and a social sharing platform is designed. New media environments and advertising relationship are examined, advertising communication solutions suitable for new media environments

In the application workshops, students are taught artistic engraving application techniques and all kinds of research and project applications are made. General Definitions (Mural Painting as an interdisciplinary study, the relationship between architecture and art, the stages from preparing the project on paper to application, presentation)

In this course students research new application areas developed in graphic design depending on technology and produce designs for new media. Using a combination of graphic design softwares and coding languages, students create and deliver mobile and interactive conceptual projects that can be viewed on mobile devices and the Internet.

examination of photographic examples for advertising, and the introduction of new works to be created by the application of these techniques for promotional purposes.

This course provides students with web design practices and the basic principles of HMTL and CSS coding systems. This course introduces students to web standards, usability, and design for workflow and accessibility. This course provides a design knowledge to the web for responsive design by exploring multimedia with students and building their own grid systems.

Making basic arrangements on the computer, letter, number and text arrangements, pre-design preparation, sketch studies, typographic arrangements, corporate identity design, the importance of logos and emblems, logo and emblem preparation, poster design, business card design, brochure design, calendar design, color and printing information, flyer design, cover designs, preparing the ground for typography design, making preparations before computer-aided design.

Information based on print-based, digital-based or three-dimensional tools in open and closed areas planning, design and manufacture of systems. User manuals, Statistical data, traffic signs, systems that provide guidance in roads and public spaces, airports, hospitals, Information systems such as warning signs, maps, city plans are based on graphic design principles. stay design.

In this course, the importance of typography and the historical development of the alphabet, the place and importance of writing in human life, typefaces and types, choosing the right font, spacing, justification, text arrangements, color, size, and unit repetition in composition, rhythm, balance, Elements such as hierarchy, examination of various fonts and new font designs are explained. Form-content relations, geometric abstraction and simplification, visual hierarchy, typographic composition and integrity building methods will be questioned and tested with experimental typographic designs.

In this course, advanced interface techniques are differentiated with Adobe XD and Figma programs, advanced interfaces sketched with HTML and CSS. are assembled with AR technologies.

It aims at a design solution that enables any physical or digital product of User Experience Design to be used easily, effectively and efficiently by the intended user/customer. The user experience of the designed and developed product aims to produce an experiential, emotional and meaningful value.

This course aims to provide you with critical skills for analyzing and understanding how meaning is generated, disseminated, contested, and negotiated in media texts and how they are related to the wider structures of power associated with ideology, class, nation, ethnicity, gender and so on.

The aim of this course is to create digital characters to be used in mass communication, especially in the digital media environment, and to experience the use of these characters in their projects as the main element of communication. Traditional and digital environments are used to learn the basic principles and concepts on which character design is based, and to give the character a visual identity.

By showing that the concepts of communication and ethics are both forms of human existence, to make them comprehend that the relationship between these two concepts is determined by those relations within the whole of social relations, which is the necessary field of human survival.

"Perception Management draws attention as a prominent field in contemporary public relations understanding as it reflects the transformation that has occurred in the form of a target audience-oriented structure in public relations strategies and practices. Perception management applications arouse interest as a concrete indicator of the importance given to target audiences in public relations. It focuses on the purpose of establishing a positive target audience perception for the organization as a result of the positive relations that institutions will develop with their target audience. management practices have gained even more importance. It is important as a lesson to be taught. "

Verbal communication, nonverbal communication, written communication, interpersonal communication, group communication, mass communication, online communication.

This course includes the following topics: an overview of advertising, the process of advertisement film production and management, the development of creative strategies in advertising films, visual aesthetics in advertisements, an examination of the advertisement film production process, the purpose and content of an advertisement film, budget planning for advertisement films, the preparation stage of advertisement films, analysis of advertisement films from Turkey and around the world, ethical discussions in advertisement films, and student presentations.

Designed to teach by experience the designing and implementation process of an advertising campaign, the course aims to ensure that students establish the relation between the departments and business lines of an advertising agency, and to discover their tendency and skills in advertising. In this course, the theoretical information will be analyzed in discussions within the field of application.

The aim of this course is to increase awareness of the importance, benefits, and current applications of classical and modern storytelling in brand communication and to apply these methods in creative projects.

Digital media (computers, the web, video games, digital television, mobile phones, etc.) occupy an increasingly important role in our lives, changing how we live, work, and play. The course deals with key theories from the field of digital culture and aims to give students a deeper understanding of how the relationship between people, technology and society have been theorised within the field. Through exploration and analysis of new media and digital works, the students develop theoretical and critical perspective.

To understand new media and social media • Following new media and social media (measurement-evaluation) • It consists of three main sections that focus on managing new media and social media. The possibilities offered by social media for a public relations activity based on mutual interaction are limitless. It is aimed that public relations professionals and students evaluate and address both opportunities and threats in a healthy way.

Within the scope of the course; the basic rules to be considered in creating digital content, and the issues to be focused on. It is aimed to gain digital content production skills in media or marketing.

Marketing begins and ends with the consumer – from determining consumer needs to providing consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing function. The purpose of this course is to introduce you to the basic concepts in consumer behavior and to develop your strategic thinking. Theories and models on consumer behavior will be examined and their usefulness in the development of marketing strategies will be evaluated. By the end of the semester, you will develop a critical, analytical and creative understanding of the subject.

This course aims to enable the student to explain the importance of major moments in the history of communication and media and their connection with the present and the future.

This course explores the role of social media in politics, with a particular focus on how social media affects democracy. While doing this, it aims to provide an overview of the subject by evaluating the researches on the effect of the media on democracy.

Lecture, in class discussion of relevant selected texts and use of audio and visual materials

This course includes the following topics: the concept of entrepreneurship, evaluation of the properties of entrepreneurship, creativity and business idea development and creativity exercises, the kinds of small enterprises, the management in small and medium sized enterprises (SME), human resources management in SMEs, the public relations in SMEs, marketing in SME, searching for markets, production management in SMEs, research and development (R&D) in SMEs, financing in SMEs, accounting in SMEs, the concept of business plan, management plan, evaluation including financial plans.

managing e-commerce process, development of e-commerce