Aim of the Program
When public relations is considered as a reflection of corporate culture not only for businesses but also for all institutions, it is not only informing but also participating in management. When the relationship between all messages and reputation is realized, it can be said that the public relations profession contributes to the management philosophy.
The concept of public relations should not be considered only as perception management. Considering the contribution of the Public Relations profession to social consciousness, it aims to train qualified professionals who are based on public interest, adhere to professional ethical rules, act with the awareness of their individual and social responsibilities, think critically, and lead developments in the field of communication.
The economic, technological, cultural and political developments and changes all over the world have shown that it is necessary to look at life with a different vision. Organizations, political leaders and individuals alike have to constantly research, question, learn, understand, explain and eventually agree with each other. For this reason, all groups have come to demand more information and attention from each other in today's environment. Due to its mission, the Public Relations and Publicity program has become the most important practice of publicizing the differences of all institutions, organizations or individuals who want to say "I am here too" at this very point.
Considering globalization and all the digital developments of the age, the profession of Public Relations has been accepted by institutions in all sectors and this department continues to be managed professionally. Organizations utilize public relations functions to raise public awareness and mobilize public opinion on many issues such as culture, art, sports, health, environment, women's issues, regional development, protection of historical and cultural values. In addition to all these social purposes, organizations need Public Relations theories and practices for many purposes such as establishing a positive corporate image, strengthening and maintaining this image, promoting products/services, and increasing corporate loyalty. Therefore, it is aimed to open this program within the Graduate School of Graduate Education of Doğuş University, with academicians who provide education in this field, who produce studies for the development of the public relations profession, who strive to combine theory and practice and reinforce the expertise in this profession with graduate education.
Structure of the Program
Doğuş University Public Relations and Publicity Master's Program can be done with thesis.
Public Relations and Publicity master's program with thesis consists of at least seven courses and a non-credit seminar course and thesis study, provided that they are not less than twenty-one credits in total. The number of courses and total credits can be increased with the decision of the Graduate School Board and the approval of the Senate. "Seminar Course" and "Thesis Study" are non-credit and are evaluated as "successful" or "unsuccessful". A master's program with thesis consists of a total of at least 120 ECTS credits, including at least eight courses including seminar course and thesis study, provided that an academic year is not less than 60 ECTS credits. The student has to register for the thesis period every semester starting from the semester following the appointment of the advisor at the latest.