Courses

Lecture, use of audio and visual materials, discussion of texts related to the subject

To provide students with sufficient knowledge and skills regarding the theoretical framework of public relations, solutions and relevant methods for public relations issues, media relations, basic principles of public relations and the stages of an effective public relatoins process and relevant terminology for expertise in public relations.

Verbal communication, nonverbal communication, written communication, interpersonal communication, group communication, mass communication, online communication.

To train academic articles and thesis writing effectively and to apply them in accordance with the writing of an article or thesis.

At the end of this process, the student will be able to deal with a qualified and original research problem and determine how it can be researched with appropriate methods.

At the end of this process, the student will be able to deal with a qualified and original research problem and determine how it can be researched with appropriate methods.

At the end of this process, the student will be able to deal with a qualified and original research problem and determine how it can be researched with appropriate methods.

It is aimed to learn the similarities and differences between general communication knowledge and persuasive communication - To understand what the persuasive qualities should be - To learn how to prepare persuasive messages - To determine the needs, personality and motivation of the target to be persuaded.

Within the scope of the Crisis Management course, the definition and characteristics of crisis, crisis types, crisis sources, crisis phases, the factors forming the crisis, crisis process, crisis environment and post-crisis management and crisis results will be examined within the framework of the medical sector and sample crisis cases will be examined. In addition to crisis management, stress management in the medical sector will also be discussed. Stress types (Personal Stress-Organizational Stress), stress sources, stress symptoms, coping with stress, stress management and consequences of stress will be focused on.

By showing that the concepts of communication and ethics are both forms of human existence, to make them comprehend that the relationship between these two concepts is determined by those relations within the whole of social relations, which is the necessary field of human survival.

This Course will take all the steps of a campaign in detail by exploring campaign steps, research methods, strategic planning, performing risk management at the planning stage, and evaluating the budget appropriately.

The aim of this course is to provide students with a foresight about the interdisciplinary nature of this field and the ability to critically evaluate the activities in the field of health communication by explaining the theoretical basis of health communication.

To explain the academic structure, main actors and application areas of political communication from a mainstream and critical perspective. To present an inclusive and exploratory information on political communication.

Marketing begins and ends with the consumer – from determining consumer needs to providing consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing function. The purpose of this course is to introduce you to the basic concepts in consumer behavior and to develop your strategic thinking. Theories and models on consumer behavior will be examined and their usefulness in the development of marketing strategies will be evaluated. By the end of the semester, you will develop a critical, analytical and creative understanding of the subject.

Oral culture/written culture distinction, paper, book, printing press, first communication systems. The birth of contemporary journalism: penny newspapers, the control of communication, the Industrial Revolution and the message (Factory system, mass production, etc.), in the world and in the Ottoman Empire. short story of communication, printing and press, Development of telecommunication from telegraph to present (Visual telegraph, electric telegraph, telephone, etc.), internet and social media

This course aims to enable the student to analyze different media forms in local and global contexts, in terms of democracy dynamics and civil society culture.

This course aims to enable the student to explain the importance of major moments in the history of communication and media and their connection with the present and the future.

The aim of the course is to provide students with information about the basic concepts, approaches and problems related to international communication and news agencies.

The "grand theory" and the criticisms that come out of it and go beyond it are the subject of this course. The content of the course is knitted around names such as Marx, Frankfurt School theorists, Benjamin, Arendt, the foundations of critical theory, social studies, critical discussions on the theory of art and aesthetics, and their relationship with media studies.

This course covers the elements of culture and the factors that affect intercultural communication.

This course explores the role of social media in politics, with a particular focus on how social media affects democracy. While doing this, it aims to provide an overview of the subject by evaluating the researches on the effect of the media on democracy.

Lecture, in class discussion of relevant selected texts and use of audio and visual materials

The main aim of this course is to provide the students, no matter from which department, the knowledge about basic entrepreneurship and small business management when they graduate and step into real life. The other aim of the course is to inform the students about who an entrepreneur basically is and how to be an entrepreneur.

It is aimed to examine the factors of organizational employees, formal and informal groups in organizations, the behavior of organizations in general, the factors under these behaviors, conflicts and solutions in organizations

Have an insight about ecommerce

Explaining the leader and leadership concepts, the main differences between leaders and managers, features of leaders, leaders’ power sources, fundamental leadership theories, leaders’ personalities.

Introducing concepts related to innovation management and providing information about developments related to innovation management in Turkey and in the world