Courses

The concept of research, research philosophy, research ethics; importance and place of research in writing doctoral thesis and academic articles, research methods and basic concepts; literature review, content analysis, focus group technique; projective techniques and in-depth interview techniques from qualitative research methods; group work presentations on qualitative research methods; survey and experimental methods; use of questionnaire, preparation of questionnaire; scales and calculation of scale reliability; descriptive statistics and hypotheses; nonparametric hypothesis testing; intergroup difference tests (t-test types -anova); factor analysis; reliability and validity testing; correlation analysis - regression analysis.

Necessary in-depth knowledge of science, history, philosophy and politics; history of civilization and science; industrial revolution, 20th century history and its place in the history of civilization in business science; the relationship between science and philosophy; philosophy of religion, moral philosophy, political philosophy; philosophy of existence and philosophy of knowledge; philosophy of science; modern scientific thinking; constructing theory, research question and hypothesis; constructing the right methodology; research process, analysis and theoretical contribution.

Examination of current management theories and organizational theories; explaining and analyzing the functioning of organizations according to management theories and organizational theories, examining the effect of situational factors on choice of managers.

The seminar course offers a variety of subject options for doctoral students to write a thesis. In addition, students present their research methods required in writing their thesis and various tools necessary for research. In addition, it provides a scientific point of view and develops scientific thinking skills by examining, discussing and interpreting the analyzes in detail.

Analysis of current general and competitive environment; to examine strategic management in system integrity in business and to examine current developments and approaches in this field.

Focusing on business ethics theories and approaches, applying traditional theories to contemporary business decisions; the social responsibilities of the enterprise and its impact on the environment; evaluation of business ethics in terms of competition; examination of the short and long term advantages of the organization.

The concept of knowledge and types of information, general characteristics of information society, tools effective in the dissemination of information; knowledge management in business and ways to knowledge; enterprise information management and systems; creating and implementing an information management system in organizations; creating information in learning organizations; meaning, characteristics and importance of learning organizations; stages of development of learning organizations; disciplines of learning organization; problems of learning organizations; selection of managers and leaders in learning organizations.

Introduction to marketing theory; historical development of marketing theory; contemporary marketing theory; epistimology of contemporary marketing theory: positivist approaches; Epistimology of contemporary marketing theory: intepretivist approaches are examined.

Distinguishing features of the product; differences between product and brand; brand equity; brand development; brand management process; brand expansion strategies; brand communities; brand stakeholder theories.

Individual study.

The content is determined by the thesis advisor and the student.

Conducting research.

Conducting research.