Courses

The concept of research, research philosophy, research ethics; importance and place of research in writing doctoral thesis and academic articles, research methods and basic concepts; literature review, content analysis, focus group technique; projective techniques and in-depth interview techniques from qualitative research methods; group work presentations on qualitative research methods; survey and experimental methods; use of questionnaire, preparation of questionnaire; scales and calculation of scale reliability; descriptive statistics and hypotheses; nonparametric hypothesis testing; intergroup difference tests (t-test types -anova); factor analysis; reliability and validity testing; correlation analysis - regression analysis.

Necessary in-depth knowledge of science, history, philosophy and politics; history of civilization and science; industrial revolution, 20th century history and its place in the history of civilization in business science; the relationship between science and philosophy; philosophy of religion, moral philosophy, political philosophy; philosophy of existence and philosophy of knowledge; philosophy of science; modern scientific thinking; constructing theory, research question and hypothesis; constructing the right methodology; research process, analysis and theoretical contribution.

Examination of current management theories and organizational theories; explaining and analyzing the functioning of organizations according to management theories and organizational theories, examining the effect of situational factors on choice of managers.

The seminar course offers a variety of subject options for doctoral students to write a thesis. In addition, students present their research methods required in writing their thesis and various tools necessary for research. In addition, it provides a scientific point of view and develops scientific thinking skills by examining, discussing and interpreting the analyzes in detail.

Analysis of current general and competitive environment; to examine strategic management in system integrity in business and to examine current developments and approaches in this field.

The concept of joint ventures and investment; the reasons for the formation of joint ventures; the reasons and developments that lead businesses to international investments; importation and exportation; license agreements, sales authorization, sales agreements, basic concepts about franchise; strategic partnerships; mergers; partnering with suppliers or dealers, outsourcing.

Focusing on business ethics theories and approaches, applying traditional theories to contemporary business decisions; the social responsibilities of the enterprise and its impact on the environment; evaluation of business ethics in terms of competition; examination of the short and long term advantages of the organization.

Definition and characteristics of crisis; causes of the crisis: external and internal factors; types of crisis; crisis process; polar reactions to the crisis; definition and explanation of crisis management; crisis period manufacturing; management of the crisis by managers and employees; performance in times of crisis.

The concept of knowledge and types of information, general characteristics of information society, tools effective in the dissemination of information; knowledge management in business and ways to knowledge; enterprise information management and systems; creating and implementing an information management system in organizations; creating information in learning organizations; meaning, characteristics and importance of learning organizations; stages of development of learning organizations; disciplines of learning organization; problems of learning organizations; selection of managers and leaders in learning organizations.

Introduction to marketing theory; historical development of marketing theory; contemporary marketing theory; epistimology of contemporary marketing theory: positivist approaches; Epistimology of contemporary marketing theory: intepretivist approaches are examined.

Introduction to consumer behavior theory; perception, coding and attention; information processing; inferences; learning; classification; stereotype; information and memory; recall information; attitude and persuasion; purchasing decision process and economic models in purchasing; purchasing decision process and structural models in purchasing; environmental factors in purchasing decision; environmental emotions in purchasing decision; in the purchasing decision, short methods and errors are handled.

Introduction to integrated marketing communication; integrated marketing communication, marketing and consumer behavior; integrated marketing communication, communication models and communication strategies; advertising strategies and supporting media; media strategies, media planning and budgeting; strategies and planning of direct marketing strategies; sales promotion strategies and planning; digital marketing strategies and planning; personal sales strategies and planning; public relations strategies and planning; measuring and evaluating the effectiveness of integrated marketing communication; law and legal framework in integrated marketing communication; ethical issues in integrated marketing communication are examined.

Distinguishing features of the product; differences between product and brand; brand equity; brand development; brand management process; brand expansion strategies; brand communities; brand stakeholder theories.

Distribution management process; sector analysis; road transports; maritime transport applications; logistics in e-commerce: e-logistics; modes of transport and cost management in international railway transport; international road transport legislation; automation applications in storage systems: rfid; transport management issues; transportation forwarder in turkey; cold chain logistics.

Concepts of market and marketing; marketing function in business; marketing management process; system approach in marketing; modern customer-oriented marketing; holistic marketing: relational marketing, integrated marketing, internal marketing, performance based marketing; social marketing; green marketing, sustainable marketing; mobile marketing; guerilla marketing; Customer relations management; e-customer relationship management; Social responsibility projects; corporate brand image.