Courses

Cost behaviour; cost-volume-profit analysis; relevant cost concept; pricing decisions; management control systems; budgeting; variance analysis; divisional performance measurement; transfer pricing.

Finance function and the finance manager; financial environment; financial analysis; financial planning; risk and return relationships; time value of money; bond and stock valuation; working capital and its management; cash, receivables and stock management; short term financing; financial budgeting; cash flow forecasts; financial budgeting for risky projects; capital structure; dividend policy; long term financing; common chare financing and investment banking; long term borrowing; financial crisis; bankruptcy and financial restructuring; introduction to international finance.

Financial assets; financial markets; globalisation and derivatives markets; financial intermediaries and recent developments in financial markets; depository financial institutions; central banking and monetary policy; insurance companies; investment companies and pension funds; determination of financial asset prices and interest rates; general level and structure of interest rates; structure and working of primary and secondary markets; markets of government securities; private bonds market; stock markets; futures markets; options markets; swaps.

Definition and measurement of expected return and risk; financial assets; financial markets; sources of financial information; stock market indices and their calculation; valuation of financial assets; portfolio analysis; capital assets pricing model; arbitrage pricing model; bond valuation; term structure of interest rates; concepts of interest rate risk; default risk and inflation risk; valuation of common stocks; stock price movements and technical analysis; fundamental analysis; portfolio selection and management; measurement of portfolio performance; financial derivatives; and derivatives markets.

Banker and client relationship; retail banking; pricing of savings; fee-based services; corporate banking; general evaluation criteria; credit assessment; consortium financing and syndication credits; pricing of international projects; credit rating in banking; loan pricing; issuing and monitoring of credits; international perspective; case studies and current developments.

Multinational companies and the importance of financial management; international monetary system; balance of payments; futures and options markets; basic parity conditions in international finance; currency risk and the management of currency risk; forecasting of the exchange rates; international money and currency markets; foreign exchange swap contracts; financing of international trade; direct investments; the budgeting of multinational capital; management of international working capital. 

Price fluctuations; hedging and financial engineering; protection against short and long term risk; protection against risk with futures and swaps; options pricing models; creative uses of derivatives.

Definition, identification, measurement of risk; Trends and development in risk management, legal aspects of risk management and insurance, commercial property and liability risks, insurance industry, insurance and marketing systems, insurance company operations, government regulations of insurance.

Forecasting with linear time series and its applications; conditional heteroscedastic models; forecasting with nonlinear models and their applications; continuous –time; models and their applications; extreme values; quantile estimation and value at risk; forecasting with multivariate time series and its applications; multivariate volatility models and their applications.

Use of economic theory, mathematical economics and econometrics in business decision making; demand, production and costs; pricing under different market structures; decision making under uncertainty and risk; capital budgeting.

Entrepreneurship concept and its features; success factors in entrepreneurship and causes of failure; the establishment process and objectives of the enterprises; the legal structure and types of the business; common characteristics of SMEs and SMEs; management function in small enterprises and new management approaches; production function in small enterprises and new production systems; marketing function in small businesses; the contribution of SMEs to the economic and social system, their strengths and weaknesses; small business problems and solutions.

Processing of business data, electronic data transfer, office automation, the design and implementation of modern computer-based information systems for reporting and decision-making.

Focusing on the causes and consequences of individual behavior; to examine and discuss individual-organization interaction; to provide in-depth knowledge about the operation of organizations and to gain a holistic perspective.

Examination of business ethics theories, social responsibility in organizations, examination of social and environmental awareness, business ethics and corporate governance interaction; the occurence of the concept of governance, examination of OECD corporate governance principles.

Stages of the research, research question and hypothesis, research design, selection of research subject, ethics in social research, data types, data collection methods,analysis of sampling methods,qualitative research methods, survey,observation and ınterview,analysis of quantitative research methods,survey,reporting results of the research,ınterpretation and evaluation of research.

Introduction to the course and its requirements & the development of organisational theory; managing in a global environment; organisational planning and goal setting & strategy formulation and implementation; managerial decision making; organisation; organisational change and development; foundations of behaviour in organisations; managing groups and conflict management; leadership; motivation; control in organisations.

An overview of human resource management function; ethics; discrimination and diversity at work; human resource planning and job analysis; orientation; training and development; career planning and development; performance management and appraisal; job evaluation; health and safety at work; discipline at work; stress management; human resource management communications; international human resource management.

Development of knowledge on basic concepts in production management; To be able to define and evaluate the relationship between production and business management and other functions on the whole system; The differences from past to present approaches in production and business management, and their relations; examination of the techniques which are used in production and business management.

Strategic management & firm performance; analyzing the external environment; analyzing the internal environment; value chain analysis; evaluating firm performance; types of strategies; business level strategy; five forces; diversification strategies; corporate level strategy; international strategy; mergers; acquisitions & restructuring; international expansion & diversification

Purposes of performance management systems; the appraisal process; methods of appraisal; factors which may distort appraisals; effective performance management systems; pay and reward; extrinsic and intrinsic rewards; job evaluation; establishing pay structure; incentive compensation plans.

This seminar course includes business management and current issues and practices in business life. Master students will do study with experienced top level experts and managers in the business world in personally. Through these studies, students will have the opportunity to examine the theoretical knowledge they have acquired in other lessons with concrete examples and applications. In this way, students will gain the ability to analyze and synthesize. This course is compulsory for the students enrolling  since the third quarter of year and it is elective for current students.

Marketing concept and its development; marketing mix; the market and marketing environment; consumer and industrial buying behaviour; marketing information systems and marketing research; market segmentation; positioning and differentiation; product; branding; packaging and new product development; pricing; place; marketing communications (promotion); strategic marketing management; social responsibility and control in marketing.

Marketing information needs and decision making; assessing the value of information; research designs; experimental designs; primary and secondary research - the main sources; uses and limitations; panel research; retail and consumer; questionnaire design and administration; use of standard packages.

The concepts of marketing and promotion in a contemporary context; promotional strategy and communications management and co-ordination; setting promotional objectives and evaluation of results; media planning in marketing communications; advertising and media.

Introduction to global marketing and global marketing environment and the global trade environment: regional market characteristics and preferential trade agreements; social and cultural environments; the political environment and the global information systems and market research; segmentation; targeting and positioning in global markets; exporting; importing; sourcing; licensing investment and strategic alliances; strategic elements of competitive advantage and product and brand decisions; pricing decisions in global marketing; global marketing channels and physical distribution; advertising and public relations; sales promotion and personal selling; special forms of marketing communications; new media; leading; organising; and controlling the global marketing effort.

An introduction to consumer behaviour; sensing and perceiving; memory and learning; motivation and involvement; forming and changing attitudes; self-concept and personality; values; life styles and culture; reference groups; family and gender; the process of purchase decision making; marketing communications and the principles of persuasion.

The development and the significance of the service sector in a global and local context; the service concept and the main characteristics of services in comparison with goods products; analysis of customer/consumer behaviour in service encounters; a comparison of the main characteristics of some of the common services from the viewpoint of marketing and consumer behaviour; relationship marketing; customer loyalty; complaint handling and service recovery; the service product as a marketing mix element; pricing strategies for services; promotion and education; service design and positioning; creating delivery and distribution systems and balancing demand; quality management in services; managing customer waiting lines and reservations; the impact of technology on services; employee roles in services; organising for service leadership.

Comparison of mass marketing and relationship marketing; customer-centric management and creation of customer loyalty; linking customer value to customer relationships; call centers; contact centers; dynamic personalized web sites; tele-marketing; tele- sales; campaign management; personalized strategies and SQL (Structured Query Language)

The meaning and development of public relations and theory formulation and theoretical perspectives in communication ; corporate identity; public relations as a strategic process; public relations sectors; public relations ethical and legal issues; public relations media specialisations; the mass media’s role in society; public relations: the professional environment; public relations as a management function; public relations crisis management; public relations: sponsorship and community relations; public relations: political lobbying; public relations and electronic communication; public relations and oral communications and presentations; public relations: outreach (managing relationships with activist groups. coalition building and third-party endorsements; working with trade associations, unions and charities)

This course is for the non-thesis MİŞ program students. Before graduation each student should perform a research on a subject in his/her area of interest and write down a report.

An introduction to management and leadership functions. Mission, vision and motivation. Analyses of leadership styles through various leader examples. Development of leaders; replacement planning and institutionalization.

Introduction to retailing; strategic planning in retailing and retail institutions; contemporary forms of retail; place and importance of marketing in retailing; communication strategies for retailers, global issues in retailing.

This course is for the thesis students. Various tools helpful in writing thesis are introduced throughout the course. Qualitative analysis; data analysis and interpretation are among those tools. This course also include series of seminars which are helpful for students to choose their thesis topic.

Definition and characteristics of the project, the importance of project management, main stages for the project, roles and responsibilities of project manager, project planning, project organization, building team of the project, project programming, project control, the benefits of well-prepared project.

Fundamental concepts in  innovation management; types of innovation; the theoretical background of innovation; innovation management and innovative organizational culture, factors determining the innovation in the business and applications; sources of innovation; innovation strategies.

Globalization and globalization process, methods of entry to international markets in globalization process,the functions of global businesses, examination of global business and national institutions.

Brand concept; the differences between brand and product; the importance of brand understanding; types of brand; brand management; brand positioning; brand identity; branding process; brand loyalty; branding strategies; branding and consumer behavior; brand communication; brand and the effects of digital communication channels.

Students perform a research to understand a new subject. The aim is to measure students abilities on learning new subjects; evaluating new knowledge and writing and presenting their findings;under the supervision of a faculty member.