Courses

Finance function and the finance manager; financial environment; financial analysis; financial planning; risk and return relationships; time value of money; bond and stock valuation; working capital and its management; cash, receivables and stock management; short term financing; financial budgeting; cash flow forecasts; financial budgeting for risky projects; capital structure; dividend policy; long term financing; common chare financing and investment banking; long term borrowing; financial crisis; bankruptcy and financial restructuring; introduction to international finance.

Financial assets; financial markets; globalisation and derivatives markets; financial intermediaries and recent developments in financial markets; depository financial institutions; central banking and monetary policy; insurance companies; investment companies and pension funds; determination of financial asset prices and interest rates; general level and structure of interest rates; structure and working of primary and secondary markets; markets of government securities; private bonds market; stock markets; futures markets; options markets; swaps.

Multinational companies and the importance of financial management; international monetary system; balance of payments; futures and options markets; basic parity conditions in international finance; currency risk and the management of currency risk; forecasting of the exchange rates; international money and currency markets; foreign exchange swap contracts; financing of international trade; direct investments; the budgeting of multinational capital; management of international working capital.

Definition, identification, measurement of risk; Trends and development in risk management, legal aspects of risk management and insurance, commercial property and liability risks, insurance industry, insurance and marketing systems, insurance company operations, government regulations of insurance.

Based on monetary theory, this course examines both the effects of monetary policies on national economies and their interactions through the financial system.

Elective Course

Human resources planning; the relationship between the recruitment process and human resources planning and other HR management processes; job analysis; job descriptions; the development of recruitment procedures and forms; techniques and methods used in candidate selection and placement; psychometric tests and their areas of use; competency analysis; behavior- and competency-based interview techniques; assessment centers; measurement systems and their establishment stages; talent management and recruitment; job offers and onboarding processes.

Elective Course

The course is designed around the sub-disciplines of microeconomics and macroeconomics, which constitute the main pillars of economics. Following an introduction to economics through fundamental concepts, microeconomics is covered over 3–4 weeks; topics include economic agents, supply and demand, production and cost analysis, and the characteristics of markets. Macroeconomics is then covered over 4–5 weeks; topics include national income, monetary theory, stabilization policies, and international economic theory. In the remaining weeks, students prepare presentations within the scope of macroeconomics, enabling them to examine various topics in depth and develop their economic analysis skills.

Evaluating current developments in banking and financial law; the history and international development of banking; banking law; and Law No. 6361 on Financial Leasing, Factoring, and Financing Companies.

Elective Course

Consumer behavior as a process; perception; learning and memory; motivation and involvement; values and lifestyles; attitude formation and change; marketing communication and persuasion; self and personality; the purchase decision process; shopping, purchasing, evaluation, and disposal; reference groups and opinion leaders; family; gender; age groups; social class; culture; new times and new consumers.

Elective Course

Morality; ethical theory; ethics and business ethics; business ethics and social responsibility; the relationship between business ethics and social responsibility in organizations; managerial ethical values; strategic responsibility; unethical behaviors in human resource management; corporate social responsibility and brand image; ethics and perceptions of unethical behavior in public administration.

Elective Course

The course covers the identification and definition of requirements; languages and models used for presenting requirements; and topics such as needs, objectives, and case analysis through analysis and validation techniques.

The course begins with the fundamentals and processes of software requirements engineering. It then addresses different types of requirements, including functional requirements, non-functional requirements, and quality requirements. After covering requirements elicitation, specification, and analysis, various types of systems are discussed through real-life examples.

Elective Course

Within the scope of the course, an introduction will first be provided, and topics related to training and development in human resources will be examined in detail.

Elective Course

The course provides an overview of topics such as Business Intelligence, Data Analytics, business intelligence tools, Decision Support Systems including spreadsheet modeling for decision making, Data Warehousing and Business Reporting, Predictive Analytics and Modeling, Text Analytics, Text Mining, Sentiment Analysis, Web Analytics, Web Mining and Social Analytics, systems, and web-related topics.

Elective Course

The importance and scope of Human Resources Management; Human Resources Planning; Job Analysis and Job Descriptions; Employee Selection; Training Management; Career Development; Performance Evaluation; Job Evaluation; Occupational Health and Safety; International Human Resources Management.

Elective Course

The course aims to explain the concept and importance of corporate communication, introduce its applications in organizations, and develop the ability to evaluate corporate communication as a whole and participate in its practices. It also aims to provide students with knowledge on how organizations manage communication activities directed at different stakeholders for various purposes.

Elective Course

The relationship between quality systems and the core competencies of global competitiveness—speed, cost, reliability, and innovation; human resource issues that may arise in the implementation of teamwork, reengineering, downsizing, and technological change within this context; tools and methods useful for identifying, diagnosing, and solving human resource problems within the scope of technology management; applications of quality techniques in product and process development; standards in product development; and product certification.

Elective Course

Entrepreneurship concept and its features; success factors in entrepreneurship and causes of failure; the establishment process and objectives of the enterprises; the legal structure and types of the business; common characteristics of SMEs and SMEs; management function in small enterprises and new management approaches; production function in small enterprises and new production systems; marketing function in small businesses; the contribution of SMEs to the economic and social system, their strengths and weaknesses; small business problems and solutions.

Focusing on the causes and consequences of individual behavior; to examine and discuss individual-organization interaction; to provide in-depth knowledge about the operation of organizations and to gain a holistic perspective.

Stages of the research, research question and hypothesis, research design, selection of research subject, ethics in social research, data types, data collection methods,analysis of sampling methods,qualitative research methods, survey,observation and ınterview,analysis of quantitative research methods,survey,reporting results of the research,ınterpretation and evaluation of research.

Introduction to the course and its requirements & the development of organisational theory; managing in a global environment; organisational planning and goal setting & strategy formulation and implementation; managerial decision making; organisation; organisational change and development; foundations of behaviour in organisations; managing groups and conflict management; leadership; motivation; control in organisations.

An overview of human resource management function; ethics; discrimination and diversity at work; human resource planning and job analysis; orientation; training and development; career planning and development; performance management and appraisal; job evaluation; health and safety at work; discipline at work; stress management; human resource management communications; international human resource management.

Strategic management & firm performance; analyzing the external environment; analyzing the internal environment; value chain analysis; evaluating firm performance; types of strategies; business level strategy; five forces; diversification strategies; corporate level strategy; international strategy; mergers; acquisitions & restructuring; international expansion & diversification

This seminar course includes business management and current issues and practices in business life. Master students will do study with experienced top level experts and managers in the business world in personally. Through these studies, students will have the opportunity to examine the theoretical knowledge they have acquired in other lessons with concrete examples and applications. In this way, students will gain the ability to analyze and synthesize. This course is compulsory for the students enrolling since the third quarter of year and it is elective for current students.

Marketing concept and its development; marketing mix; the market and marketing environment; consumer and industrial buying behaviour; marketing information systems and marketing research; market segmentation; positioning and differentiation; product; branding; packaging and new product development; pricing; place; marketing communications (promotion); strategic marketing management; social responsibility and control in marketing.

The development and the significance of the service sector in a global and local context; the service concept and the main characteristics of services in comparison with goods products; analysis of customer/consumer behaviour in service encounters; a comparison of the main characteristics of some of the common services from the viewpoint of marketing and consumer behaviour; relationship marketing; customer loyalty; complaint handling and service recovery; the service product as a marketing mix element; pricing strategies for services; promotion and education; service design and positioning; creating delivery and distribution systems and balancing demand; quality management in services; managing customer waiting lines and reservations; the impact of technology on services; employee roles in services; organising for service leadership.

Comparison of mass marketing and relationship marketing; customer-centric management and creation of customer loyalty; linking customer value to customer relationships; call centers; contact centers; dynamic personalized web sites; tele-marketing; tele- sales; campaign management; personalized strategies and SQL (Structured Query Language)

The meaning and development of public relations and theory formulation and theoretical perspectives in communication ; corporate identity; public relations as a strategic process; public relations sectors; public relations ethical and legal issues; public relations media specialisations; the mass media’s role in society; public relations: the professional environment; public relations as a management function; public relations crisis management; public relations: sponsorship and community relations; public relations: political lobbying; public relations and electronic communication; public relations and oral communications and presentations; public relations: outreach (managing relationships with activist groups. coalition building and third-party endorsements; working with trade associations, unions and charities)

This course is for the non-thesis MİŞ program students. Before graduation each student should perform a research on a subject in his/her area of interest and write down a report.

An introduction to management and leadership functions. Mission, vision and motivation. Analyses of leadership styles through various leader examples. Development of leaders; replacement planning and institutionalization.

Fundamental concepts in innovation management; types of innovation; the theoretical background of innovation; innovation management and innovative organizational culture, factors determining the innovation in the business and applications; sources of innovation; innovation strategies.

Globalization and globalization process, methods of entry to international markets in globalization process,the functions of global businesses, examination of global business and national institutions.

Brand concept; the differences between brand and product; the importance of brand understanding; types of brand; brand management; brand positioning; brand identity; branding process; brand loyalty; branding strategies; branding and consumer behavior; brand communication; brand and the effects of digital communication channels.

Students perform a research to understand a new subject. The aim is to measure students abilities on learning new subjects; evaluating new knowledge and writing and presenting their findings;under the supervision of a faculty member.

The course focuses on the theoretical foundations of digital marketing, online markets, the development of digital marketing strategies, online consumer experience, digital media campaigns, communication through digital media channels, search engine optimization, and social media marketing.

This course examines the fundamental principles of labor law, the relevant provisions of individual labor law, and the Court of Cassation decisions arising from the application of these provisions.

Data collection, analysis, and interpretation; the use of written, verbal, and visual tools in public relations and advertising.

This course covers the elements of culture and the factors that influence intercultural communication.

This course examines the processes of negotiation, decision making, and conflict management and resolution. Key concepts and techniques related to joint decision making and creative problem solving, verbal and nonverbal communication, negotiation, conflict management, compromise, and mediation are presented alongside practical applications.

The course covers appointment setting, customer reception, the sales process, body language, persuasion techniques, negotiation techniques, and closing sales. In addition to theoretical knowledge, video materials, case studies, and role-playing techniques are utilized.

Technology, technology management, and the definitions of invention and innovation; types of innovation; degree of innovation; technological discontinuity; the ways in which technological change affects competition between new and existing firms; static innovation models; dynamic innovation models; development of technology strategy; methods of technology acquisition; and creating and managing an innovative organization.

Conceptual foundations and historical development of change management; types of organizational change (planned vs. unplanned, radical vs. incremental); change management models (e.g., Lewin, Kotter, ADKAR); resistance to change and its management; the impact of leadership and organizational culture on change; the role of communication, participation, and motivation; digital transformation, innovation, and sustainable change; real organizational examples and case analyses.

The course addresses the fundamental concepts of marketing communication and its integrated approach. Tools such as advertising, public relations, sales promotion, direct marketing, sponsorship, digital and social media are introduced. Topics include target audience analysis, message design, and the evaluation of communication campaigns.

Conducting research.

Management and managerial concepts; the management process cycle; the evolution of management thought; planning; organizing; leadership and coordination; control and corrective functions, with an emphasis on technology-oriented manufacturing and service firms.

This course covers lean terminology, lean production techniques examined in detail, real-life application examples, as well as lean management and industrial ergonomics.

Providing knowledge about the measures that managers can take in response to crises in organizations during economic and social crisis environments.

This course examines how the scientific perspective has been transformed into technological products from ancient times to the present, and how this transformation has influenced human life and social relations.

Courses

FİNS 511 Financial Management 3 (3+0+0) ECTS

FİNS 521 Financial Markets and Institutions 3 (3+0+0)

FİNS 531 International Finance 3 (3+0+0) ECTS 7,50

FINS 538 Risk Management and Insurance 3 (3+0+0)

EKON 515 Monetary Economics (3+0+0)

IKY 507 Recruitment and Placement (3+0+0)

EKON 514 Economic Analysis (3+0+0)

OHK 537 Financial Law (3+0+0)

HIT 512 Consumer Behavior (3+0+0)

IKY 504 Business Ethics and Social Responsibility (3+0+0)

MY 540 Information Systems and Software Management 3 (3+0+0)

IKY 506 Training and Development in Organizations (3+0+0)

EM 547 Data Science Applications and Business Intelligence (3+0+0)

IKY 542 Human Resources Management (3+0+0)

HIT 510 Corporate Communication (3+0+0)

MY 525 Quality and Business Process Management (3+0+0)

IS 515 Entrepreneurship and Small Firm Management 3 (3+0+0)

İŞ 517 Organizational Behavior 3 (3+0+0)

SBA500 Research Methods and Ethics 3 (3+0+0)

İŞ 541 Contemporary Management 3 (3+0+0)

İŞ 542 Human Resource Management 3 (3+0+0)

İŞ 545 Strategic Management 3 (3+0+0) ECTS 7,50

İŞ 549 Current Issues in Business 3 (3+0+0)

İŞ 551 Marketing Management 3 (3+0+0)

İŞ 557 Services Marketing 3 (3+0+0)

SPM 512 Customer Relations Management (3+0+0)

İŞ 559 Public Relations 3 (3+0+0)

İŞ 560 Project 0 (0+1+0)

İŞ 563 Leadership and Development 3 (3+0+0)

İŞ 567 Innovation Management 3 (3+0+0) ECTS 7,50

İŞ 568 Global Business Seminar 3 (3+0+0) ECTS 7,50

İŞ 569 Brand Management 3 (3+0+0) E

İŞ 570 Master Thesis (0+6+0)

SPM 514 Digital Marketing (3+0+0)

IKY 502 Individual Business Law (3+0+0)

ILB 531 Selected Topics in Public Relations (3+0+0)

ILB 533 Intercultural Communication (3+0+0)

IS 535 Negotiation Techniques and Conflict Management (3+0+0)

IS 571 Sales Management (3+0+0)

MY 527 Technological Innovation and Leadership (3+0+0)

SPM 501 Change Management (3+0+0)

SPM 516 Marketing Communications (3+0+0)

IS 592 Master’s Thesis II (0+0+0)

EM 502 Managerial Decision Making (3+0+0)

EM 562 Lean Philosophy and Applications (3+0+0)

IS 536 Crisis Management in Organizations (3+0+0)

MY 530 Science, Technology, and Society (3+0+0)

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